Boots Nº7
‘Face The Future’
Camilla Arthur cast the ‘Face the Future’ campaign for Nº7 Laboratories, exclusively at Boots UK.
Camilla Arthur cast the ‘Face the Future’ campaign for Nº7 Laboratories, exclusively at Boots UK.
Produced by Aimmune Therapeutics Ltd, the moving film tells a story without words about a young boy with peanut allergy, to help raise awareness that living with the threat of a reaction due to a severe food allergy can have a huge emotional impact on children and their families. In the UK it is estimated that around 5–8% of children have a proven food allergy with up to 1 in 55 children having a peanut allergy.
Produced by Radical Media and directed by director duo Josh and Xander.
With music by electronic duo Mount Kimbie, British artist and filmmaker Frank Lebon directed the film as a poetic ode to the people and things that thrive in spaces generated by darkness. It demonstrates how night time can act as the perfect backdrop for expression.
Shining a light on three young creators, the film features New York rapper Wiki, London born poetic singer Obong Jayar, and Cai, a spoken word poet and member of Say it Out Loud To”
Director – Mike Baldwin
Producer – Jamie Whymark
Exec producer – Jack Lightfoot
DOP – Benedict Spence
Production design – Jess Morgan
Styling – Mekel Bailey
Casting – Camilla Arthur Casting
Rhys stylist – Abena Ofei
MUA – Naomi Lake & Elaine Lynskey
Colourist – Stef Perry @ Framestore