The casting for Selfridges & Co. was amazing because photographer Norbert Schoerner and the client really were thinking outside the box for this campaign.

Camilla and Norbert have worked in the same circles since the mid 1990’s, but this is the first opportunity they’ve had to work together, and we had invaluable input from Adwoa and Madeline.

The brief covered a lot of very different kinds of looks, so we streetcast for it as well as going to some of the more ‘off-beat’ agencies to find the perfect faces for the campaign.