#NEVERGIVEUP – the new campaign for the Casio G-Shock ‘G-Steel’ line explores the journeys of four men, all on their own distinct paths, sharing how they’ve overcome failure while embracing the lessons within their struggles.
When you watch these ads, remember, these are ALL REAL PEOPLE. Camilla Arthur streetcast all of the talent in these ads – no models or actors – in UK, LA & Tokyo.
Directed by James Worsley and Pedro de la Fuente for Autobahn.